nkd: Zero Waste Grocery Store
nkd is a zero waste grocery store which is packaging free and contains its own urban farming space where fresh food for the store is grown. The concept for the store was to make the food the star, thus the name nkd. The neon yellow was chosen to stand out amongst the colors of the food in the store.
A poster was chosen to announce the store's launch because nkd's target customer is found in coffee shops, concert venues, and parks. After each event nkd holds the posters are picked up and the old design is printed over, giving the poster multiple uses. The posters are printed with riso, a soy-based ink, on 100% PCW paper.
Custom Typeface & Signage
A custom typeface was created for zero waste signage. Two line segments are used, one long and one short, to create every letter. The signs are duplexed, with the letters cut out from the front (yellow) piece which allows you to see through to the back (black) piece. Since the letters are made from two segments, the cut pieces can then be rearranged to create the black on yellow version, making the type and signage system zero waste.
Bulk machines use E ink technology for their screens, making their environmental impact extremely low. Each customer has an ID card that keeps track of their bulk purchases so that when they check out all they need to do is scan their ID and pay.
The packaging system uses lids and inserts cast from recycled plastic. The inserts allow the lids to be used on any size jar, saving storage space. The customer brings back the packaging to the store for a credit, ensuring the packaging can be used again and again. The label is printed using the riso printing process, which uses soy ink instead of petroleum. This also makes them compostable for food-safe fertilizer.